Dr Michael Okoroafor, VP, Packaging R&D/Innovation, H.J. Heinz, will open the keynote address at PMMI’s (The Association for Packaging and Processing Technologies), East Afripack 2014.
The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.
Hot on the heels of Pepsi-Cola's announcement that it is to update
the labelling of its entire Pepsi range, Coca-Cola has this week
unveiled a new package design for its Diet Coke soft drink.
